Experienced leader with proven track record in association and nonprofit communications with a specialization in advocacy for health professions specialty societies. Skilled at such strategic, mission-critical projects as award program communications plans, annual reports, membership campaigns, social media campaigns, and more.
Strategic communications consultant Jennifer Salopek has more than three decades of experience in helping clients convey their messages clearly, concisely, and effectively. Jennifer specializes in making dense technical information accessible to a lay audience through the use of efficient, straightforward prose and visual entry points such as lists, callouts, sidebars, and other devices; and in providing social media promotion and support for projects. Clients call on her for their high-stakes communications needs, such as awards programs and profiles, annual reports, white papers, position statements, and executive speeches and presentations. She offers a complete turnkey solution from theme and message conception, through content development to graphic design, production, and printing. Certified in proofreading and substantive editing, Jennifer has garnered awards from such diverse organizations as the American Society of Health Publication Editors, the Council for Advancement and Support of Education, and the University & College Designers Association. She holds a bachelor’s degree from the University of Virginia and a professional certification from The George Washington University.