Jennifer J. Salopek

Strategic Communications Consultant

Washington, DC, Metro Area

Jennifer J. Salopek

Experienced communicator and leader with a proven track record in association and nonprofit communications, specializing in healthcare policy and advocacy.



ASPPH Task Force on Public Health Initiatives to Address the Opioid Crisis

For further information on the Task Force and its recommendations:

How Can We Dismantle Health Equity Barriers In Research?

Research funders must be vigilant in working purposefully toward health equity. As a community, we must examine biases that may be hidden in our processes and may be promoting inequities inadvertently. There are many possible reasons, including health inequities in data systems that are used in research; the research topics that are solicited; and potential bias in evaluating grant proposals.
Health Affairs Link to Story

Medicaid Coverage for Nursing Homes: Don't 'Spend Down' Without a Plan

En español | If you are the caregiver for someone who needs long-term care, Medicaid coverage may help with some or all of the expenses. But it's important to tread very carefully. First, some basic facts: Medicaid is a program run by the states following federal guidelines and is the primary payer nationwide for long-term care services.
AARP Bulletin Today Link to Story

Medicare Home Health Benefits: What Caregiving Costs Are Covered

En español | Medicare, the government's medical insurance for disabled people and retirees 65 and older, isn't designed to pay for 24-hour care for a loved one at home. But with a doctor's orders and plan of care, you can get costs covered for several necessary services if you are caring for a loved one who is homebound because of a chronic illness or injury.
AARP Bulletin Today Link to Story

Fuel For Change At Inova Schar Cancer Institute

Inova Fairfax Hospital began laying the groundwork for a new cancer facility for its campus in 2012, envisioning a simple medical office building for outpatient cancer services on a greenfield site north of the hospital. But a year into planning, a wooded, 117-acre campus across the street from the flagship—the former headquarters of ExxonMobil corporation—went on the market, presenting a tremendous opportunity to the hospital’s owner, Inova Health System, to rethink everything.
Healthcare Design Link to Story

Space To Breathe At Burke Rehabilitation Hospital

A light-filled sunroom offers 180-degree views of the outdoors. Varied seating options range from high- and low-back chairs to an inviting window seat. Staffed by care ambassadors, the front desk features a nature-inspired lighting fixture as a focal point and a soothing woven backdrop. The living room features two gathering areas, resource stations with computers, and a kitchenette with complimentary beverages and snacks.
Healthcare Design Link to Story

WellnessWorks: Just What The Doctor Ordered

White oak floors and Baltic birch wall panels lend warmth to the clean, modern design of the reception area. Wool-covered acoustic baffles were placed in the hallway to provide sound absorption, while the ceiling was left open for ease of maintenance. Laser-cut screens of MDF line the hallways. The hexagon shape, which occurs frequently in chemistry and nature and is significant in Eastern medicine, is used throughout WellnessWorks to underscore the inclusion of both traditional and alternative practices.
Healthcare Design Link to Story

Augmented and virtual reality in the IR suite

Picture yourself performing a procedure. Rather than having to look away from the patient to see imaging displayed on a separate, 2D screen, you can see the information from the CT scan in three dimensions, overlaid on the patient’s anatomy. Or consider your experience as a medical student. How much richer would your learning experience have been (or be) if you could view human anatomy immersively, in three dimensions?

“How might we…” redesign medical education?

What does “medical education” really mean? In its current form, it means four years of medical school with mostly synchronous, live instruction by a faculty member, followed by three to seven years of residency. But what if we took all of our existing notions about medical education and threw them out the window?

Finding A Rhythm: Lahey Hospital & Medical Center

A double-height entry space with clerestory windows brings in natural light and creates a sense of airiness within the new emergency department at Lahey Hospital & Medical Center in Burlington, Mass. A nurses’ station, as seen from the trauma room, features direct access from critical care space and provides a work area for multiple caregivers in a single pod.
Healthcare Design Link to Story

At Stanford Medicine X | ED, breakthroughs and a prescription for change

As editor of Wing of Zock for the past four years, I’ve had the honor of learning about hundreds, perhaps thousands, of innovative ideas to reimagine medical education. On the first day of the inaugural Stanford Medicine X | ED conference Wednesday, I got enough new ideas to fuel a year’s worth of posts.

Better Healthcare for All Americans: A Proposed Agenda

All Americans deserve better healthcare. Fortunately, there is consensus around what “better†means: lower costs, higher quality, greater efficiency, and an improved experience for patients and their families. There’s no need for 30 more years of debate! These actions are achievable and transformative.


Jennifer J. Salopek

Jennifer Salopek is a leading healthcare communicator specializing in strategy and simplicity. A professional writer and editor with more than 30 years of experience, Jennifer began her career in marketing for consulting and architecture firms. She held senior positions in professional associations before establishing her own consulting business in 2001. Her initial focus on association and non-profit communications shifted to healthcare communications 10 years ago. Retained to conceive and launch the nation’s first blog about innovation in academic medicine for the Association of American Medical Colleges, she has put her policy and practice knowledge to work for advocacy groups, medical specialty societies, providers, and payers. In 2013, she co-founded Women of Impact for Health Care, a group of female executives committed to positive change through collective impact, and served as the organization’s first executive director. Her work has garnered awards from professional groups including the Society of Healthcare Publications Editors. In addition to client engagements, Jennifer serves as communications director for the Society for Healthcare Communication. She an active volunteer in her community, serving on several non-profit boards.