Jennifer J. Salopek

Strategic Communications Consultant

Washington, DC, Metro Area

Jennifer J. Salopek

Experienced communicator and leader with a proven track record in association and nonprofit communications, specializing in healthcare policy and advocacy.



Space To Breathe At Burke Rehabilitation Hospital

A light-filled sunroom offers 180-degree views of the outdoors. Varied seating options range from high- and low-back chairs to an inviting window seat. Staffed by care ambassadors, the front desk features a nature-inspired lighting fixture as a focal point and a soothing woven backdrop. The living room features two gathering areas, resource stations with computers, and a kitchenette with complimentary beverages and snacks.
Healthcare Design Link to Story

Briefing Recap: Barriers To Care For Patients With Complex Health Needs

The 2015 Commonwealth Fund International Health Policy Survey, the 18th annual, gathered information from thousands of primary care physicians in 10 Organization for Economic Cooperation and Development (OECD) countries. The results showed that while a majority of respondents feel well prepared to manage the care of patients with complex needs, their ability to provide enhanced access and care management is hindered by significant communication and coordination challenges.
Health Affairs Link to Story

At Stanford Medicine X | ED, breakthroughs and a prescription for change

As editor of Wing of Zock for the past four years, I’ve had the honor of learning about hundreds, perhaps thousands, of innovative ideas to reimagine medical education. On the first day of the inaugural Stanford Medicine X | ED conference Wednesday, I got enough new ideas to fuel a year’s worth of posts.

At tourist attractions nationwide, cellphone apps can enhance your visit

What did I want to do, my adoring family asked, on Mother's Day? Go to Six Flags! I know: It's a nontraditional alternative to brunch and spa treatments. But as a lifelong roller coaster addict, I was eager to try out the amusement park's new iPhone app, Fun Finder, and see how it might enhance a day among the rides.
The Washington Post Link to Story

A Frozen Expression

One Friday afternoon in January, after a week battling strep throat and the first ear infection of my adult life, my mouth and lips started to feel a little dry. Lip balm didn't seem to help. That evening, I noticed that I was having difficulty blinking my right eye. It was as if the eye didn't close completely.
The Washington Post Link to Story

Augmented and virtual reality in the IR suite

Picture yourself performing a procedure. Rather than having to look away from the patient to see imaging displayed on a separate, 2D screen, you can see the information from the CT scan in three dimensions, overlaid on the patient’s anatomy. Or consider your experience as a medical student. How much richer would your learning experience have been (or be) if you could view human anatomy immersively, in three dimensions?

Perfect Pitch: Baltimore Symphony Orchestra’s Marin Alsop

On a Thursday night in April, the seats in the Music Center at Strathmore were nearly full. The audience listened, rapt, as the Baltimore Symphony Orchestra played a flawless rendition of Rachmaninoff’s Second Symphony. When Maestra Marin Alsop finally lowered her baton, the audience rose to its feet for a standing ovation.
New York SmartCEO Link to Story

WellnessWorks: Just What The Doctor Ordered

White oak floors and Baltic birch wall panels lend warmth to the clean, modern design of the reception area. Wool-covered acoustic baffles were placed in the hallway to provide sound absorption, while the ceiling was left open for ease of maintenance. Laser-cut screens of MDF line the hallways. The hexagon shape, which occurs frequently in chemistry and nature and is significant in Eastern medicine, is used throughout WellnessWorks to underscore the inclusion of both traditional and alternative practices.
Healthcare Design Link to Story

Finding A Rhythm: Lahey Hospital & Medical Center

A double-height entry space with clerestory windows brings in natural light and creates a sense of airiness within the new emergency department at Lahey Hospital & Medical Center in Burlington, Mass. A nurses’ station, as seen from the trauma room, features direct access from critical care space and provides a work area for multiple caregivers in a single pod.
Healthcare Design Link to Story

CLO Kirstin Gould of XL Group on Progression in Job Responsibility

Since Kirstin Gould joined the legal department of XL Capital Ltd in Bermuda in 2000, the company has grown exponentially, primarily through a series of mergers and acquisitions. A writer of large commercial risk, XL was co-founded in the 1980s by a coalition of 68 companies seeking a new approach to complex corporate risk that had become too expensive to insure following Hurricane Andrew in 1986.
ACC Docket Link to Story

“Our most valuable commodity is our time:” GSK’s Dan Troy on Running a Global Legal Department

Dan Troy is senior vice president and general counsel of GSK, a science-led global healthcare company that researches and develops a broad range of innovative pharmaceuticals, vaccines and consumer healthcare products. The company employs 100,000 people in 150 countries. Troy has been with the company since 2008.
ACC Docket Link to Story

Guide to the ACC Value Challenge in Australia Link to Story


Jennifer J. Salopek

Strategic communications consultant Jennifer Salopek has more than three decades of experience in helping clients convey their messages clearly, concisely, and effectively. Jennifer specializes in making dense technical information accessible to a lay audience through the use of efficient, straightforward prose and visual entry points such as lists, callouts, sidebars, and other devices; and in providing social media promotion and support for projects. Clients call on her for their high-stakes communications needs, such as awards programs and profiles, annual reports, white papers, position statements, and executive speeches and presentations. She offers a complete turnkey solution from theme and message conception, through content development to graphic design, production, and printing. Certified in proofreading and substantive editing, Jennifer has garnered awards from such diverse organizations as the American Society of Health Publication Editors, the Council for Advancement and Support of Education, and the University & College Designers Association. She holds a bachelor’s degree from the University of Virginia and a professional certification from The George Washington University.